Jacob Xu

❤ USER EXPERIENCE DESIGNER

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ABOUT

WORKS

Uber Recs: Meet the City Through Locals

End-to-end development of a conversation-based travel recommendation feature, driving a 22% increase in saved destinations and 12% post-ride engagement during pilot testing.

B2C, Mobile, Usability Testing,

Interactive Transit Display for MARTA BRT

End-to-end development of features like ticketing guidance, real-time service alerts, route maps, and schedules for Atlanta’s new Summerhill BRT stops. The system is serving as a reference for future transit implementations across the city.

B2C, Public Transit, Touch Screen, Accessibility.